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Training
For those doing business, or planning to work or live in India - What you need to know.
A One Day Seminar
Having emerged from centuries of economic isolation, the new India is a vital and rapidly expanding market. Since 1991, it has experienced a new entrepreneurship through economic reforms. India is the fifth largest economy in the world and has the second largest GDP among emerging economies.
With its vast natural resources, pool of highly trained professionals, and an estimated 250 million middle class population, it is a country that cannot be overlooked by any company involved in the global economy.
Target Audience
Senior managers dealing with India or expatriates going to India (marketing, sales, purchasing, personnel, finance departments).
Objectives
By the end of this seminar the participants will be able to:
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Understand the impact of cultural differences in doing business in India the "Indian" way. | |
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Better deploy their company resources (human and financial) | |
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Leave with an action plan for improving their partnerships |
Method
The seminar is highly interactive in nature. Through active briefing, discussion, and enactment of authentic business scenarios (drawn from the clients' own business world), participants are involved in learning and practising new skills. Case studies and role play exercises are used extensively for maximum impact.
We recommend a maximum group size of 8-10 to guarantee effectiveness of the seminar.
Course Outline
| Part 1 - An Introduction to India | ||
| History | ||
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Civilisation 5000+ years | |
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British influence 300+ years | |
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Since Independence 1947 - now | |
| Geography | ||
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Land, climate, resources | |
| People | ||
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Identity / diversity | |
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Languages / dialects | |
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The Caste System | |
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Educational system / workforce | |
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City vs. rural | |
| Religion | ||
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Hindus, Muslims, Sikhs, Buddhists, Christians | |
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Beliefs and value systems | |
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Philosophy / astrology | |
| Part 2 - India: An Economic Perspective | ||
| Overview of the Indian Market | ||
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The benefits of economic liberalisation | |
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The 250 million middle class market | |
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Foreign investment | |
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Deregulation & delicensing | |
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Incentives | |
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Overseas Trade | |
| Setting up in India | ||
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Rules and regulations | |
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The role of Government | |
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Legal requirements | |
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Financial & banking | |
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Taxation | |
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Joint Venture or Wholly Owned? | |
| Part 3 - Practical Guidelines | ||
| Culture & Attitudes | ||
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Influence of religion | |
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Ethics in business | |
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Attitude to time, people & the environment | |
| Communication Tactics | ||
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Cultural sensitivity | |
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The "Indian" style | |
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Structuring meetings | |
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Verbal and non-verbal | |
| Negotiation Techniques | ||
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Setting the scene | |
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Team dynamics | |
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Relationship building | |
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Maintaining the relationship | |
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