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The ABCD Guide to Young South Asians in the UK and the diaspora.
Exploring their .... Attitudes, Behaviour, Choices, Desires.
A One Day Seminar
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47% of all South Asians are born in the UK | |
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The majority of these are under 25 years old | |
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70% remain in full time education | |
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The South Asian population is expected to double in 30 years |
Young South Asians (18-30 year olds) are increasing their presence and influence in education, business, government, the arts, science and the media.
A growing force that presents a growing potential .....
This course explores this potential and helps organisations to harness The Young South Asian Opportunity.
"More and more companies and organisations are re-positioning their products and advertisements to target this potent segment." - Day of the Asian Youngster
"Teens are pivotal to a family's purchases today. Get them, and you have the entire household." - India Today, April 5, 1999
Target Audience
Senior managers involved in marketing, sales, purchasing, personnel & finance departments.
Objectives
By the end of this seminar the participants will be able to:
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Understand what drives Young South Asians in their choices and decisions | |
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Be better prepared in offering the right type of services and products to Young South Asians | |
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Leave with an action plan for improving their strategies in reaching Young South Asians |
Method
The seminar is highly interactive in nature.
Through active briefing, discussion and enactment of authentic business
scenarios (drawn from the clients' own business world), participants are
involved in learning and practising new skills. Case studies and
role play exercises are used extensively for maximum impact.
We recommend a maximum group size of 8 -10 to guarantee
maximum effectiveness of the seminar.
Course Outline
| Session 1 - Understanding the Young South Asian | ||
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Key statistics and trends 2000-2020 | |
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Attitudes to family, education, work, leisure | |
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Identity: British, Asian or British Asian | |
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Influences begin at home | |
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A question of religion and values | |
| Session 2 - Young South Asian behaviour | ||
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Making craeer choices | |
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About TV & listening habits | |
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What they read & what they eat | |
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How they spend their time and money | |
| Session 3 - Know your Young South Asian Customer | ||
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What they expect from you and from the world | |
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Developing your organisation to meet their needs | |
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Making and keeping them as your customers | |
Contents of this website © South Asian Development Partnership 2001-2007.